Marketing teams "own" the product launch... having a plan for a "blended" approach to sharing your vision of a product launch will set the stage for success
Key Opinion Leaders (KOLs) and early adopters are the foundation for a successful marketing strategy... our customers are more than willing to "partner" with us if we know HOW to involve them
Consistent messaging can flood the market with our vision... working with customers, sales teams, training and R&D can ensure messages are well written and targeted